“G.R.E.E.N in Europe” surfs on the webpages of Taranto’s newspapers


Today on the webpage of one of our local newspapers it has been posted an interesting article concerning our project. Our two years teaching and learning experiences; the exchange of “best practices” on eco-sustainaible themes, lived also through the mobilities, have been shared with a community of people that needs to be encouraged in changing their own lifestyle. Thanks to this project Taranto’s citizenship is considering how important is to grow up in new generations the awareness in protecting and respecting the environment since the youngest age of its own population.
For Taranto it’s just a starting point!

Here the link to the article


The Business Model Canvas


In  the last week  of February 2018 the penultimate mobility of the Erasmus + G.R.E.E.N. in Europe took place in the city of Sofia in Bulgaria. 


In this period, principals and teachers participated in a short but intense training at the headquarters of the Junior Achievement of Sofia dedicated to economic-entrepreneurial education at school. We talked about Business Plan and Sustainable Development. In particular, all teachers had the opportunity to know a model, properly a canvas, on which they can test the business models in the first phase conception. This is called the Business Model Canvas and is a useful tool to start talking about entrepreneurship since the early years of secondary school.

Business Model Canvas is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances.”

“The Business Model Canvas was initially proposed by Alexander Osterwalder.Since the release of Osterwalder’s work in 2008, the new canvases for specific niches have appeared. “

Source Wikipedia – https://en.wikipedia.org/wiki/Business_Model_Canvas


One of these is the dedicated canvas for non-profit businesses, useful for testing sustainable business models. All these tools can be used without any copyright problems as long as the source is mentioned (Creative Commons  license).

Vera Petkantchin and Kirilka Angelova are the Junior Achievement experts who have explained how the Business Model Canvas works.

Below you will find links to useful resources for deepening the topic:




The Business Model Canvas No-Profit

This model is very useful for introducing the basic concepts on which a business is based, even in the first grade of school.

We ourselves have tested the model in a practical activity of great interest.

The Junior Achievement in Sofia organized a Challenge. Groups of teachers participating in the ERASMUS + project, together with several students of a high school in Turin (present in Sofia to carry out an educational project, financed by the European Community, in the entrepreneurial field) collaborated to find a business model on a specific topic. The theme, proposed by the Municipality of Sofia, was that of public mobility and atmospheric pollution due to private mobility.

Innovation Challenge – Instruction

The phases of the Challenge:

  1. Organization of groups (possibly no more than 6 members)
  2. Delivery of the theme and copies of the Business Model Canvas (for both private and non-profit activities).
  3. Group discussion with the possibility of using any source of inspiration (books, magazines, web searches)
  4. Schematic development of the business model
  5. Presentation of the model to all the participants and to the jury

In this case the models were evaluated and commented by a person in charge of the Sofia Mobility Department.
Below you will find the link to the theme of the Challenge and some elaborate made on that occasion.

IC Renato Moro Italy – Innovation Challenge 2008

The Business Model Canvas is useful in the educational field also to reconstruct the business model of existing economic activities.

It was a wonderful experience and very useful for all of us.



One of the classes of our 10 years old students of the primary school today have worked together with a group of students of the low secondary school (13 years old)  to realize something very interesting!

The “packaging” of a product!

The children of the primary school, after having studied the “process” that leads to the biological production of a typical  apulien food product, have thought how to “package” it !

They made a lot of drafts and written some procedures underling the importance of using “recycled” materials!

At the end, with the help of the low secondary school students, their tutor during the activity, they made a lot of different “packaging”proving their “entrepeneurial skills”!

The experience has been great!

And now…. we are starting  working  on the “advertising poster”!



Thanks to our Erasmus+ project, students of the Primary School are exploring with great interest the “secrets” of the advertising process!

With the help of one “expert” in “Communication and marketing”, mother of one of the pupil involved in the project, the young 10 years old learners in Taranto are  testing their “creative” abilities in producing “storylines” and “storyboards” . It’s a wonderful experience!

Meeting the “expert”!

Working in “group” ! Be cooperative , to be “creative”!

From the “storyline” to the “storyboard”


Here is the link to the whole learning experience!




10 years old students since last year have been discussing with their teachers about the possible “reconversion” of their town. What can we do in order to reach the 11th goal indicated in the Agenda 2030?

They started with these drawings…and we hope that one of their dreams can become true soon!




Proposer Country 

Basque Country

What kind of  BEST PRACTICE is it?


Give a title to the  BEST PRACTICE


To which subject  of the Sustainibility does it refer?

3, 12 and 15

Who does it practise ?

Small communities


26 MilesAverage distance of a product sold through The Food Assembly.

Why do you think that this best practice can be exported ?

It is good way to preserve oceans and to create a new kind of business at the same time. While creating an artificial reef a new kind of cellar is developed.

Describe the activity

The Food Assembly brings together people to buy fresh food directly from local farmers and foodmakers.

With our technology and support, everyone gets a better deal: communities get to know each other, farmers get a fairer price for their work, and you get locally sourced, unique produce: the most delicious food available!

Selling through The Food Assembly, farmers and foodmakers get over 80% for every product sold, compared to the 15%-25% that most supermarkets offer them.

Underwater Wine


Proposer Country 

Basque Country 

What kind of  BEST PRACTICE is it?


Give a title to the  BEST PRACTICE


To which subject  of the Sustainibility does it refer ? 9 and 14

Who does it practise ?



Crusoe Treasure is located in Plentzia Bay, in Biscay, approximately 20 km northeast of Bilbao

When ?

It started in 2008

Why do you think that this best practice can be exported ?

It is good way to preserve oceans and to create a new kind of business at the same time. While creating an artificial reef a new kind of cellar is developed.

Describe the activity

Crusoe Treasure is a limited-edition boutique wine aged at the bottom of the sea in the first underwater cellar and artificial reef in the world.

Crusoe Treasure is created for adventurous and passionate wine lovers who wish to experience fine wine and unique spirits unlike anything on land. Unlike other beverages, Crusoe Treasure has perfected the science of aging wine underwater through years of research and technology innovation. They are dedicated to revolutionizing the wine industry through sustainable practices while creating greater awareness about our oceans.


Let’s talk about: “SUSTAINABILITY!”


Through games, drawings and  lapbooks students of the Low Secondary School have started the new scholastic year by talking and discussing with 10 years old children about “SUSTAINABILITY” !

They have introduced the pupils of the primary school to the importance of doing actions that “sustain” the world and they have explained the meaning of the “17 GOALS” to be reached within 2030!

By playing both memory games and “virtual on line games” the “GOALS” have become something more real !

At the end of the meeting one question has been done by the young children: “How can we sustain the world?”

The answer of the older students has been: ” Let’s start to respect NATURE!”

The Transformation of Bilbao


Asier Abaunza Robles,
Councillor at Bilbao City Council,
present “The Transformation of Bilbao” to the students of the project Ersamus plus G.R.E.E.N. in Europe.


Taranto: in the sea our future!


Best practices related to the theme of sustainability that are related to business ideas, productive activities that could create a value that is not only economic.

 Describe the BEST PRACTICE

Best practices related to the theme of environment  and economic development  that by experiencing the “dolphin watching” on board of special “catamarans” make aware the citizens of the existence of cetaceans not so far from the cost of their own town. The lesson given by marine biologists during the trip educate children to preserve the sea and the aquatic life from the bad habit to throw in the sea plastic and other polluting materials.

 Proposer Country : Italy

To which subject  of the Sustainibility does it refer?

14- life below water


Who does it practise ?

Jonian Dolphin Conservation association for tourists coming in Taranto, but also families and students of Primary and Secondary school.

 Where? (If it belongs to B type, please indicate the geographic place)

 In the Apulia Region,  in Southern Italy, in the Gulf of  Taranto


Since 2009.

From Spring to Summer. In Spring time 3 tours per day from 09.00 am to 05.00 pm for scholastic trips. During Summer months are proposed several touristic tours.

Why do you think that this best practice can be exported?

Because in our opinion this practice is very attractive for students who explore the “treasures” of the sea and learn how to defend it ! It’s also a very important tourist attraction that can increase the economic development of towns where live cetaceans!

Describe the activity

Jonian Dolphin Conservation is an association of scientific research aimed at studying cetaceans in the Gulf of Taranto in the Northern Ionian Sea Tues. Since the know of the marine environment in its many different aspects, the members of the working group put their experiences and skills available for research in the most profound sense of the word. The objective of protecting cetaceans in the Gulf of Taranto can be achieved only by creating awareness in the population that cetaceans still exist in Taranto sea. Such awareness can only be achieved by creating knowledge.

JDC is specialized in the management of marine projects with particular focus on the environmental impact study; specialized in the design and conduct of Marine Mammals Surveys with visual and acoustic equipment and skilled personnel. Its main activity is the “ dolphin watching” that involves tourists and citizens on board of its BOATS; all in cooperation with other organizations and by using nautical means equipped with echo sounder, multiparameter probes, photo-video recording systems in HD, hydrophones for bioacustica studies; It leads sighting campaigns and scientific research on cetaceans for students of lower and upper secondary schools. The association has participated since 2010 to OBIS-SEAMAP, the interactive portal of Duke University that collects worldwide data on sightings of cetaceans.